Digital Marketing Modules

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any digital marketing agency. The market has grown so big that each of these modules needs a separate expert inside a company.

Some of the major modules in digital marketing are as follows:​

• Content Marketing

• Search Engine Optimization

• Search Engine Marketing

• Social Media Marketing

• Social Media Advertising

• Email Marketing

• Web Analytics

To become a true digital marketer, you should be able to conduct high-quality digital marketing campaigns to help build brands from scratch. And, to do so, you need to know how to leverage all the skills mentioned above. And, if you want to become a specialist in one of those skills, you need to go deeper in it and master it.

In digital marketing, we call this a T-shaped marketer. The horizontal line of the ‘T’ is knowing all the basic components to be a good digital marketer and the vertical line of the ‘T’ is becoming a specialist in one of the component.

We will further discuss every module of digital Marketing and analyse it one by one . Stay tuned.