Blogging Tactics and Types

What is Blogging?

· What once began as a platform for sharing personal thoughts in online form has now grow into one of the essential and the most effective tools marketers use for online promotion.

· The way blogging has evolved over the past decade has blown everyone’s mind.

· During the last couple of years we have been witnessing thousands of blogs around the globe, both businesses, and personal, turning into very profitable activities.

· It’s safe to say, that blogging has become a “big business”.

Now, after understanding about blogging let us shift to know that what is ‘ blog’.

What is a Blog?

· A blog is a website or a web page that is regularly updated with new content.

· Content is displayed as blog articles or posts, which are usually shown in reverse chronological order, so the newest are visible first.

· When blogging was still new in the online community, blogs were usually run by individuals or a small group.

· Apart from blogs run by individuals, today we also have joint blogging projects which gather multiple authors.

· Companies have recognized the importance of blogging as well, so many of them have been implementing blogging as a part of their website.

· Often companies either have employed a full-time blogger or a team of bloggers that are in charge of content creation and blog promotion.

· Most blogs allow visitors to leave their comments and to share blog posts on social media.

· This is what mainly differentiates blog posts from static website pages.

· It is also one of the reasons why blogging is considered a type of social networking platform.

· It enables connection with the author and his or her audience.

· Blog posts provide that social aspect, which is also why they are such an important asset in engaging online visitors.

Types of Blogs

There are a lot of blog types you can find online, but some of the most popular are the following:

• Personal Blog

· The entire concept of blogging evolved from the personal blogs created in the 1990s.

· This content format is still something that persists to this day as one of the most popular blogging types you can find.

· The idea with a personal blog is to share your experience and thoughts about a particular topic.

· Content is published by an individual, who may or may not be an expert on the topic but is certainly someone who has experience and opinions about it.

· A person could be earning money through this type of blogging, but this is not a general rule.

o For example, the person could approach blogging as a hobby.

o A type of a personal blog can be one about playing the guitar or running.

o Another example would be a parenting blog featuring insights of a parent raising his/her child.

· There are lots of travel blogs run by individuals. As you can see, topics can be quite diverse.

• Business Blog

· Blogging for business has become a predominant type of blogs nowadays, and it includes two major concepts:

o The business blog could be run by an individual blogger who works for a company and promotes this company through a blog.

o The second option is for a company to run a business blog and then include multiple writers who contribute with content for that company’s blog.

· In this case, they represent a team of bloggers who blog for the company.

· A business blog is usually focused on a particular topic that is related to the company’s business strategy in some way.

· An example is a company that sells software to other companies and agencies.

· This company can create a blog about running a business, increasing sales, as well as how this particular software can be integrated into a business.

• Niche Blog

· The idea with niche blogging is to focus on a single topic.

· This approach gives an opportunity to specialize in a specific topic and attract highly targeted visitors.

· When creating a niche blog, it is essential to choose a topic you are passionate about.

· A topic, which you know a lot about and which is related to your business (if blogging is a part of a business strategy).

· Different monetization tactics can be a part of this type of blogging.

· The greatest advantage of niche blogging is tailored content to the specific target group with better conversion potential.

· Examples of niche blogs are food blogs, parenting blogs, tech blogs, teacher’s blogs, beauty blogs, etc.

• Affiliate Blog

· With this type of blog, the owner focuses blogging activity on an affiliate marketing strategy.

· This means that the goal is to recommend products or services through affiliate links, encourage visitors to click on these links, and eventually buy the products.

· This enables the blogger to earn commission without having to own products or services to sell.

· Product reviews are typically shared on this type of blog, but other content types such as lists, how-to guides and tutorials can also feature affiliate links.

· To maximize the efficiency of an affiliate blog, it is recommended to create a niche affiliate blog.

· This means that you need to choose a topic to write about and then create an affiliate marketing strategy to combine with this blog and its topic.

· It is necessary to choose affiliate programs that include products related to the blog niche.

· One example could be a tennis blog, where you would promote gear for tennis players through affiliate links.

· Knowing what blogging is and being aware of the types of blogs out there is helpful to explore the potential of blogging in your situation.

· Regardless if this is a hobby for you or a career you want to focus on, blogging offers many opportunities to reach online users.

· Blogging has been evolving throughout the years, and it will continue to do so in the future.

This means that it is possible to discover even new opportunities to promote and get promoted in the online world through blog.

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